AI Digital Transformation Articles

Micromanaging vs Coaching: The Significant Impact on your Team Morale and Productivity

As leaders in an organization, executives often face a delicate balance between ensuring projects are completed successfully and empowering their managers to grow and develop. Sometimes, when faced with urgent or critical tasks, executives may choose to jump in and complete the work themselves. However, an alternative approach is coaching managers to execute the projects effectively. In this article, we will explore the results of each approach and the long-term implications for the team and the organization.

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CRM, IT, Marketing, Sales, Sales Productivity, SMB Barry Ross CRM, IT, Marketing, Sales, Sales Productivity, SMB Barry Ross

10 Best Low-Cost Actions You Can Take in a Startup to Clean Your Hubspot and Salesforce Customer Database

Keeping your customer database clean and organized is essential to the success of any startup. However, it can be a costly and time-consuming task. Fortunately, there are several low-cost actions you can take to clean and maintain your Hubspot marketing and Salesforce sales customer database. Here are the top 5-10 low-cost actions you can take:

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Why Cleaning Your Hubspot and Salesforce Database is Critical for a Startup Success

As a startup, one of the most valuable assets you have is your customer database. However, if you don't invest in cleaning and maintaining it regularly, it can quickly become a liability that hinders your growth and profitability. In this article, we'll explore what happens to a startup when they don't invest in cleaning their Hubspot marketing and Salesforce sales customer database.

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Sales, Sales Productivity, SMB, Training Barry Ross Sales, Sales Productivity, SMB, Training Barry Ross

The Number One Secret to a Successful Sales Demo?

So how many times have you watched a Product Demo in a Webinar, Trade Show or in a face-to-face meeting and all you see is a Rep walking you through each feature and function on the webpage?

Then the Rep clicks on another page, shows you another feature (or the application settings) and does it all again. At the end of a 10 to 45-minute demo, they ask you if you have any questions.  Sound familiar?

Unfortunately, when you see this type of demo, you are watching a typical demo done by 80% of Sales Reps and Business Development Reps. Yesterday, I sat through another demo just like this.

There is a better way!

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Digital Transformation, SMB Barry Ross Digital Transformation, SMB Barry Ross

Top 12 eCommerce Options for Small and Midsized Businesses (SMBs)

The Digital Transformation megatrend that we are all experiencing today is causing many Small and Midsized Businesses (SMBs) to evaluate their current business strategies and technologies.  One of the fastest ways to improve your business is to upgrade your website and add a modern eCommerce function.  The following is a list of the top eCommerce platforms and websites for Small and Midsized Businesses (SMBs).

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5 Tips to Increase Millennials' Sales Productivity

Did you know that in 2015, Millennials (20-35 year-olds) surpassed Baby Boomers as the largest segment of workers in business?  Did you also know that by 2025, these tech-savvy Millennials will represent 70 percent of your workforce? 

As a result, you need to make sure that your sales team has the infrastructure for Millennials to be productive and successful.  If not, you'll be dealing with the following three issues:

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