The other day I was browsing the Zendesk website to learn more about their Customer Service / Help Desk solution for one of our clients. As part of my review, I always look at the jobs postings (to see how fast a company is growing) and also scan the company Youtube videos. I came across their recruiting video called "This is Zendesk." I didn't plan on watching the whole thing. However, the more I watched, the more I liked it. The video sucked me in, bit by bit. After watching, I called over my business partner to watch it and give me her opinion.
We both thought it was great and walked away being very impressed with the company and the people. If I was looking for a job, I would have wanted to work there... all from a simple video.
The job market for top people is getting more and more competitive. There are so many bad companies to work for out there.
After watching this video, you too may want to work at Zendesk. .... or you can produce one of these videos for your own company today.
So, one of the Secrets to finding and hiring Top People is to... Produce a fun low-budget recruiting video about working at your company.
Please comment with any other great company videos that would get a new employee excited to work for your company.