Keeping your customer database clean and organized is essential to the success of any startup. However, it can be a costly and time-consuming task. Fortunately, there are several low-cost actions you can take to clean and maintain your Hubspot marketing and Salesforce sales customer database. Here are the top 5-10 low-cost actions you can take:

As a startup, one of the most valuable assets you have is your customer database. However, if you don't invest in cleaning and maintaining it regularly, it can quickly become a liability that hinders your growth and profitability. In this article, we'll explore what happens to a startup when they don't invest in cleaning their Hubspot marketing and Salesforce sales customer database.

No code technology refers to a type of software development platform that enables users to create applications and automate various processes without writing any code. This technology is designed for non-technical users such as business analysts, project managers, and others who want to create custom software solutions to support their needs but do not have the technical skills or resources to do so.

How AI will dramatically change the way companies Sell today

So how many times have you watched a Product Demo in a Webinar, Trade Show or in a face-to-face meeting and all you see is a Rep walking you through each feature and function on the webpage?

Then the Rep clicks on another page, shows you another feature (or the application settings) and does it all again. At the end of a 10 to 45-minute demo, they ask you if you have any questions.  Sound familiar?

Unfortunately, when you see this type of demo, you are watching a typical demo done by 80% of Sales Reps and Business Development Reps. Yesterday, I sat through another demo just like this.

There is a better way!

The concept of the paperless office has been around for decades.  Unfortunately, the available technology was never quite good enough or cost effective enough to give most businesses a good return on investment (ROI)... until Now!

The following is a list of the technology discussed during my presentation to the ECHO Association (Educational Community for the HOA Homeowners) in June 2020 . The audience was the Board of Directors for Community Associations in California.

The presentation included three main sections:

1. Trends and Impact of the Coronavirus on HOA Boards

2. New Technology for Board Members & Community

3. Hot Technology Tips for Working at Home

Physical security is becoming a critical priority to businesses due to the increase is violent crime. More and more companies are adding security guards to protect their employees and residents.   Now there are affordable, cost-reducing state-of-the-art robots that can be added to your property to help increase security coverage while dramatically reducing costs.  Very often companies will add robots to their human security guard team to increase coverage while reducing costs.   

Microsoft published a Business Executives Survey in 2019 listing the results of their Digital Transformation programs.  The following are four of the top findings from their efforts:

"There are only two days in the year that nothing can be done. One is called yesterday and the other is called tomorrow. Today is the right day to love, believe, do and mostly live."- Dalai Lama

Today’s fast-paced, always-on culture and non-stop digital chatter makes it harder than ever to be more productive and juggle work and personal lives. However, there are some things that you can do right now to improve your productivity and enjoy a happier work-life environment.

Here are a 20+ tips (in no particular order) to help increase your productivity, reduce stress levels and maintain a better work-life balance:

Getting the Blue Angels to show up at your sales or marketing event is a great way to promote your company and bring in new business. No doubt you’ve been to your fair share of events over the years. And you know that some of them were great while others not so much. As a former independent meeting and event planner for 15 years, we know it’s easy to host an event, but to do it right and make it a resounding success takes a little more effort. Here’s an example of a successful event.

Cyber Security has jumped to a top ten issue for every business and industry. All large enterprises are now dramatically increasing their investments in cyber security due to the high-profile attacks this past year. The hackers know this and are now adding small and midsize businesses (SMBs) to their attacks as fast as possible. 

Many executives are struggling on how to evaluate their cyber security technology and best practices.  The following is a Cyber Security Checklist with the top 10 projects you should implement immediately to increase your business protection and reduce your company risk.