There is no denying that social media has changed the way that businesses interacts today. Many businesses have not caught up with the demands of the new business world, and have allowed social media use to slip by - but not using social media efficiently and effectively can almost certainly cost a businesses heavily, especially in the B2B world. Here are five social selling secrets for LinkedIn, Facebook, Twitter, and other social sharing sites that will increase business-to-business sales productivity for a company forever.Read More
Ten years ago, there were a few dozen CRM Systems available from ACT (for Small Businesses) to Siebel (for Large Enterprises). In the past, you bought the software once, paid for the implementation and then paid an annual support fee...forever.Read More
There will be significant change in Small Business Marketing in 2010. According to several recent studies, Small Businesses are planning to increase investment in Web and Social Media Marketing Tactics...and reduce investments in more traditional Print, Postcards, Catalogs, TV, Radio Ads. There are three big reasons why executives are changing their tactics:
- Reduced Cost of Lead Generation Programs
- Better Measurement of ROI
- Reduced Sales Cycles
...all resulting in faster sales.
The eMarketer chart below is a good summary of the top 2010 marketing tactics: