There will be significant change in Small Business Marketing in 2010. According to several recent studies, Small Businesses are planning to increase investment in Web and Social Media Marketing Tactics...and reduce investments in more traditional Print, Postcards, Catalogs, TV, Radio Ads. There are three big reasons why executives are changing their tactics:
- Reduced Cost of Lead Generation Programs
- Better Measurement of ROI
- Reduced Sales Cycles
...all resulting in faster sales.
The eMarketer chart below is a good summary of the top 2010 marketing tactics: