There is no denying that social media has changed the way that businesses interacts today. Many businesses have not caught up with the demands of the new business world, and have allowed social media use to slip by - but not using social media efficiently and effectively can almost certainly cost a businesses heavily, especially in the B2B world. Here are five social selling secrets for LinkedIn, Facebook, Twitter, and other social sharing sites that will increase business-to-business sales productivity for a company forever.Read More
Are you starting to think about planning for next year? Do you have any feel for the top cost-effective new technology that will boost your company sales and productivity? During the fourth quarter, we asked Small Business Executives, Managers or Owners to share the Top 3-4 NEW Technologies that they were thinking about implementing in 2012. Based on the survey, the following are the top 4 technologies for 2012:
- Upgrading the Company Website with the Latest Technology
- Implementing Smartphones and Tablets
- Testing and Implementing Social Marketing
- Adding Video Content for the Website including: Customer Demos, New Product Announcements, Success Stories and Best Practice Tips
Note: The votes were anonymous and we do NOT collecting any personal info. All poll results are available now.
Please share the poll results with other managers or owners... and add any comments or questions in the comment field below.
There will be significant change in Small Business Marketing in 2010. According to several recent studies, Small Businesses are planning to increase investment in Web and Social Media Marketing Tactics...and reduce investments in more traditional Print, Postcards, Catalogs, TV, Radio Ads. There are three big reasons why executives are changing their tactics:
- Reduced Cost of Lead Generation Programs
- Better Measurement of ROI
- Reduced Sales Cycles
...all resulting in faster sales.
The eMarketer chart below is a good summary of the top 2010 marketing tactics:
Many Business Executives are interested in understanding more about how they can use Social Networking (like Twitter) to grow their businesses. However, most people still don't know "What" Twitter is? Below is a wonderful video from Common Craft that seems like it was created for 3rd graders (please don't this personal).... perfect for most people trying understand new technology. Hope this helps with your understanding.