AI Digital Transformation Articles

CRM, IT, Marketing, Sales, Sales Productivity, SMB Barry Ross CRM, IT, Marketing, Sales, Sales Productivity, SMB Barry Ross

10 Best Low-Cost Actions You Can Take in a Startup to Clean Your Hubspot and Salesforce Customer Database

Keeping your customer database clean and organized is essential to the success of any startup. However, it can be a costly and time-consuming task. Fortunately, there are several low-cost actions you can take to clean and maintain your Hubspot marketing and Salesforce sales customer database. Here are the top 5-10 low-cost actions you can take:

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CRM Barry Ross CRM Barry Ross

Does Your CRM Include the Top 10+ Features that Actually Improves Sales Productivity

There are now hundreds of CRM solutions to choose from around the world and most sales teams still don't have the increase in sales productivity that executives expect.

After a decade of evaluating, managing, implementing and consulting on CRM and Sales Productivity, I'm still amazed that all CRM systems do not include the following features and add-on products as part of their solution. 

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Digital Transformation Barry Ross Digital Transformation Barry Ross

Digital Transformation Megatrend: More Automation... and Less Sales Reps in the Future

A Digital Transformation Megatrend is rippling through every industry, business and job around the world at a breathtaking pace.  If you're working in Sales and Marketing, you should be paying very close attention to this trend.

Please don't shoot the messenger... in the next few years look for an increase in marketing automation investments and a reduction of inside and outside enterprise sales rep jobs.

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