Digital Transformation and the Future of Clothes Shopping

Learn more about digitial try on rooms for retail stores by Oak Labs: www.oaklabs.is

Oak Labs developed a smart mirror for fitting rooms of clothing stores and boutiques. They are piloting the new mirror with Ralph Lauren in its Polo NYC flagship store on Fifth Avenue in New York.

Watch the video above to take a peak into the future of clothes shopping at a digitally transformed fitting room. Now, imagine shopping like this at your favorite store.  

The 12 trillion dollar retail industry is slowly beginning to digitally transform before our very eyes.  Here's just one example of a hot new venture-funded company helping retailers accelerate sales, increase customer satisfaction and beat their competition by using the latest technology in interactive fitting rooms for clothes shoppers.

The Magic Mirror from Macy's of New York

Macy's is always experimenting with new ways of shopping and buy clothes using technology. Watch the video below to check out a fun project way back in 201o:

Macy's Magic Fitting Room features a large-scale mirror with multi-touch technology that interacts with a multi-touch tablet and lets customers browse, shop and "try-on" the latest must-have items virtually, with the magic of style at the user's fingertips.

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