Leadership Team


Barry Ross is President and Co-Founder Ross & Ross International (RRI)

  • Digital Transformation Specialist
  • Digital Transformation Training & Coaching
  • Business Assessments for Digital Transformation
  • CRM(Customer Relationship Management)
    & Sales Productivity Consulting
  • Task Force / Committee Tech Advisor
  • Partner Programs
  • Leadership Development & Coach
  • Technology Editor of RRI website
  • Evernote Certified Consultant (ECC / EBCC)
  • Guest Speaker (Digital Transformation, Sales Productivity & Future Tech Trends)
  • Silicon Valley Strategic Partner
  • Founding member of a National Healthcare Think Tank focused on transforming the healthcare industry


  • Over 20 years of high-tech, financial, retail, travel and tourism, and health care industry experience in Sales, Marketing, Information Technology and building world-class profitable Sales Teams
  • Co-Founder and President of a 50-person Startup in Silicon Valley
  • Built, implemented and ran a 50-person Inside Sales organization in a Fortune 50 company 
  • Currently hosting a series of free educational 30-minute webinars for Small & Midsize Businesses (SMBs) to help Executives and Managers digitally transform their companies
  • Developed a cloud-based training course (self-paced) for Executives and Management Teams titled: "What Every Executive & Manager Needs To Know About Digital Transformation"
  • Personal Coach and Mentor to Executives, Managers and Professionals
  • Worked in the US, UK, Canada, China, Singapore, US Virgin Islands and Iran
  • Before joining the Company full-time in 1991, I was with Hewlett-Packard, Deloitte & Touche, CitiGroup, New England Medical Center and Electronic Data Systems (EDS)
  • Served as the Vice President of Technology & on the Board of Directors for the Silicon Valley American Marketing Association
  • Elected President & on the Board of Directors (for eight years) of the American Teleservices Association, Northern California Chapter
  • Frequent Industry Speaker and blogs on the latest Business Transformation, Productivity Best Practices, High-Tech Solutions, CRM Problems and Fixes, and on Consumer Electronics
  • Graduated from Northeastern University Engineering Program, specializing in Industrial Engineering and Process Improvement


Originally from New York, Alana and I got married in London and now we both live in Silicon Valley (San Francisco Bay Area). My most memorable and fun project was with the Ministry of Finance in Iran. I have some really amazing stories... if you're interested. My hobbies include: traveling, photography and videos, movies, 49er football, Golden State Warriors basketball, reading, technology and consumer electronics, walking, meditation and spending time with family and friends.


Connect to Barry on LinkedIn

Alana Ross is Co-Founder of Ross & Ross International (RRI)


  • 20 years of Marketing experience in high-tech, financial, and travel and tourism industries 
  • Content Management Systems (CMS) - Wordpress, Squarespace, Dreamweaver, Hootsuite
  • Editor of Love to Eat and Travel - a Ross & Ross International (RRI) company
  • Created two online SWAG stores - one featuring thousands of travel-related products for Love to Eat and Travel, and the other for Ross & Ross International featuring motivational, inspirational and sales productivity products
  • Prior to co-founding RRI, worked at Visa International, Franklin Funds and S&W Foods
  • International work experience: Clairol, Xerox Corporation and Martini & Rossi
  • Planned, organized and managed meetings, seminars and events in the San Francisco Bay Area and around the U.S.
  • As an HP Meeting Consultant, organized and managed Hewlett-Packard’s Northern California Installed Base Seminars and Special Events
  • 10+ years experience in Yoga and Meditation. Meditation Training & Coaching offering tips on how to reduce stress and anxiety, achieve more focus and increase productivity at home and at work using Mindfulness Meditation techniques
  • Created, designed and developed two online Meditation/Stress Management Training classes
  • Leads a free cloud-based Mini Meditation Course for beginners: "How To Meditate Every Day For 60-seconds"
  • Instructor for a self-paced cloud-based Meditation Course: "Mindfulness Meditation: 7 Simple Steps To Zen"


Originally from London (Barry and I got married there), we now live in Silicon Valley (San Francisco Bay Area). I've lived and worked in England, Okinawa (Japan), Israel, Massachusetts, Texas and California. Hobbies include: Travel, dining, writing/blogging, yoga, mindfulness meditation, walking, reading, movies, music, Golden State Warriors and San Francisco 49ers football.

Connect to Alana on LinkedIn

Fun Co-Founder Facts:

  • Favorite Vacation: China & Italy
  • Favorite Cities: London, NY and San Francisco
  • Favorite Beach: Little Dix Bay, Virgin Gorda, British Virgin Islands
  • Favorite Foods: Italian, Asian-Fusion and Seafood
  • Favorite Sci-Fi Movies: Avatar and The Day the Earth Stood Still
  • Favorite Books: The Alchemist & How to Win Friends & Influence People
  • Most Memorable Vacation Activity: Swimming with the Dolphins in the Bahamas
  • Bucket List Travel: Taj Mahal, India and Turks & Caicos Islands