How to Find and Hire Top People Faster for Your Business?

The other day I was browsing the Zendesk website to learn more about their Customer Service / Help Desk solution for one of our clients.  As part of my review, I always look at the jobs postings (to see how fast a company is growing) and also scan the company Youtube videos. I came across their recruiting video called "This is Zendesk."  I didn't plan on watching the whole thing.  However, the more I watched, the more I liked it. The video sucked me in, bit by bit.  After watching, I called over my business partner to watch it and give me her opinion.

We both thought it was great and walked away being very  impressed with the company and the people. If I was looking for a job, I would have wanted to work there... all from a simple video.

The job market for top people is getting more and more competitive. There are so many bad companies to work for out there.

After watching this video, you too may want to work at Zendesk. .... or you can produce one of these videos for your own company today.

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So, one of the Secrets to finding and hiring Top People is to... Produce a fun low-budget recruiting video about working at your company.

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Please comment with any other great company videos that would get a new employee excited to work for your company.

The 15 segments of the 'Core Green Economy' in California

A New Report was recently published on the Green Jobs and Green Business Opportunities in California.   Next 10 is an independent, nonpartisan organization that educates, engages and empowers Californians to improve the state’s future. They did a good job summarizing the key segments of the green industry below. 1. Energy generation

2. Energy efficiency

3. Clean transportation

4. Energy storage

5. Air and environment

6. Recycling and waste

7. Water and wastewater

8. Agriculture support

9. Research and advocacy

10. Business services

11. Finance and investment

12. Advanced materials

13. Green building

14. Manufacturing and industrial support

15. Energy infrastructure

Source: Next 10 and Collaborative Economics. For a copy of the January 2011 report, go to next10.org