Posts Tagged ‘Webinars’


The Number One Secret to a Successful Sales Demo?

Thursday, July 11th, 2013

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So how many times have you watched a Product Demo in a Webinar, Trade Show or in a face-to-face meeting and all you see is a Rep walking you through each feature and function on the webpage?

Then the Rep clicks on another page and does it all again. At the end of a 10 to 45-minute demo, they ask you if you have any questions.  Sound familiar?

Unfortunately, when you see this type of demo, you are watching a typical demo done by 80% of Sales Reps and Business Development Reps. Yesterday, I sat through another demo just like this.

There is a better way!

 

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When is the Best Time & Day to Schedule Web Seminars (Webinars)?

Thursday, October 15th, 2009

Due to the recession, there has been a dramatic shift to using Web Seminars (Webinars) to save money on Marketing Events.  Executives have found that Webinars save money, are extremely effective, and the ROI is very measurable.  This trend will be accelerating in 2010.

When planning a Webinar, the big question is: When is the best Day and Time to schedule the event(s)?

This year, I’ve attended 3 to 6 webinars per week.  I’m amazed that almost all of them are scheduled on a Tuesday, Wednesday or Thursday, at 10am or 11am PST. Very few are scheduled at any other time.

So, why is this happening?  Marketing Managers read or were told by the experts that these days and times are the ideal day/ slots to conduct events. The bad news is that everyone now knows this and there are way too many events during these times….and it is going to get worse.  Only 6 hours (15%) out of a 40 hour work week are currently being targeted for webinars.  That leaves 32 (85%) other hours to schedule your events.

Many times, I can’t attend Webinars that I’m very interested in due to conflicts with other company webinars scheduled for the same times :(

So…what are some other “Best Days and Times” that we should use?

A good rule of thumb is to schedule webinars when your target prospects are available.

Here are some suggestions:  If you are targeting Executives, try early mornings, lunches or end-of-day.  If you target Sales Managers, you should test webinars after hours. A great Salesperson once told me: “Sales people should be out with customer and prospects during normal working hours” …not attending meetings.  Financial Managers should never be targeted the last few days…or the first few days of the month, quarter and year.

Don’t forget to be creative with your Webinar schedules. You maybe surprised to see how many people show up when  you least expect it.

Please comment:  When do you schedule Web Seminars? Any suggestions?

Reduce Travel Costs by using our Favorite Web Meeting & Seminar Vendors for Small Businesses

Friday, October 9th, 2009

Small Business is always looking for the best return on investment when investing time and money in new technology.   Web Conferencing and Seminar Technology allows you to save money and improve productivity within 2-3 months of the implementation.  The service is easy to use and all training is done over the web while in your own office.

Some of the Benefits include:

  • Immediately reduce Travel Time and Costs
  • Increase the Number and Quality of Sales Leads
  • Improve the Speed and Number of Product Demos
  • Allow Senior Management to attend more Prospect and Customer Meetings
  • Reduce the Sales Cycle Time to Close New Business
  • Reduce the time and cost of New Product Introductions

There are plenty of alternatives out in the marketplace.  Here are a few of our favorites:

  • Skype – Free Version, a low cost business service, Very Low Cost International Meetings and very easy to use on a PC or Mac Skype for Business
  • GoToMeeting – Overall Favorite. Easy to use and manage   GoToMeeting Free Trial + $10 Off.
  • WebEx – Owned by Cisco, the User Interface is a little dated. Best for larger companies. Webex Info
  • AnyMeeting – Free Webinar Service for up to 250 attendees  - anymeeting.com
  • Zoho Meeting – 1-User Free Version, Low Cost Versions, Works well with other Zoho Applications. Zoho Meeting Info

Hope this helps with selecting a top web meeting and web seminar vendor.   Do you have any other suggestions or comments about the vendor?