- It’s NOT more Money!
- It’s NOT a Trophy!
- A Sales Manager Can’t Do It!
- So… What is it?
It’s so Simple… and Every Sales Manager and Sales Executive should read this tip…
The other day I was browsing the Zendesk website to learn more about their Customer Service / Help Desk solution for one of our clients. As part of my review, I always look at the jobs postings (to see how fast a company is growing) and also scan the company Youtube videos.
I came across their recruiting video called “This is Zendesk.” I didn’t plan on watching the whole thing. However, the more I watched, the more I liked it. The video sucked me in, bit by bit. After watching, I called over my business partner to watch it and give me her opinion.
We both thought it was great and walked away being very impressed with the company and the people. If I was looking for a job, I would have wanted to work there… all from a simple video.
The job market for top people is getting more and more competitive. There are so many bad companies to work for out there.
After watching this video, you too may want to work at Zendesk. …. or you can produce one of these videos for your own company today.
So, one of the Secrets to finding and hiring Top People is … Produce a great low-budget recruiting video about working at your company.
Please comment with any other great company videos that would get a new employee excited to work for your company.
We’ve been working with various partner programs for the last 20 years. Some very good… many NOT so good.
Today, setting up partnerships in business is a standard practice for many new companies.
It’s a lot of work to do it right. Since so many companies now have partner programs, it’s also very hard to compete with all the other companies pitching their programs. So how do you stand out from the crowd? How do you get your partners to use your product over the competition?
In 2013, Microsoft significantly changed the Windows 8 and Office user interface. Your employees are going to have to re-learn how to use Office Applications after you upgrade your PCs and Laptops. Here are a few key tips to help evaluate this upgrade for your Small Business.
A few years ago, I needed to replace one of my older laptops. Instead, I bought an Apple iPad, an iPad case and a Bluetooth Keyboard. So far, I do NOT miss the laptop…and at this time, do NOT plan on buying another one again!
I’ve researched and tested over 200 iPad Apps so far. The following are my favorite Apps that help me get my job done in 18 key areas of our Business. Please don’t get overwhelmed by all the application (app) options. Start with a few apps that you need every day and then add the others over time. You’re in for a real treat. Using an ipad is like no other PC, Mac or Laptop you have ever used. The iPad is much easier to use and a lot more fun.
Your website is the most important technology needed today to grow your small business. Yes. It is more important than Facebook, Twitter, Google+, Smartphones, Tablets and everything else you read about.
We recently underwent a big project to move and update several of our company Websites and Blogs. We learned a lot from these projects and would like to share some of experiences.
The following are the top 10 tips that helped us minimize the time, cost and hassle of this project.
Over the last five years, we moved more and more of our important information from paper storage to our PCs, Smartphones and to Cloud Applications. When we completed Spring Cleaning this year, we actually eliminated “two 4-draw File Cabinets” with folders instead of typically adding more of them.
William Hewlett, Co-Founder of Hewlett-Packard often said: “What gets measured gets done.”
You can increase Sales Productivity if you focus on Tracking, Reporting and Reviewing these Metrics on a regular basis.
Five Key Sales & Marketing Metrics
Here are the Five Key Sales and Marketing Metrics and their descriptions:
Measures the number of Sales Orders Closed divided by the number of Total Sales Deals that were listed in a Sales Forecast.
Example: It takes 5 Qualified Leads to close 1 Sales Order. This would be a 20% Close Ratio.
Measures the number of Qualified Leads divided by the number of Pre-Qualified Leads in the Sales Funnel (or Sales Pipeline).
Example: It takes 10 Pre-Qualified Leads to get 4 Qualified Leads. This would be a 40% Qualified Lead Ratio.
Measures the number of Pre-Qualified Leads divided by the Total Suspects that responded to all marketing events.
Example: It takes 100 Suspects to get 30 Pre-Qualified Leads. This would be a 30% Pre-Qualified Lead Ratio.
Measures the number of Suspects divided by the total number of contacts sent marketing communications documents.
Example: It takes 1000 names on list to get 20 Suspects to respond. This would be a 2% Marketing Response Rate.
Measures the Date a Suspect has first Contact with a company minus the Date an Sales Order is Closed/Booked by the company.
Example: It takes an average of 6 months for a new Suspect to become a New Customer (or book its first sales order). This would be a 6-month Sales Cycle.