Posts Tagged ‘Marketing’

American Marketing Association’s 2014 Annual Conference

Tuesday, September 30th, 2014

Last year over 400 attendees gathered in New Orleans to experience the convergence of best practices, emerging trends, the latest innovations, insightful observations and the resulting conversations that could only have happened at an event of this caliber.

AMA brings inspiration and innovation through fantastic speakers and excellent networking opportunities to the AMA’s Annual Conference!

Sales 2.0 Conference in Las Vegas

Thursday, September 18th, 2014

Sales 2.0 is the leading conference for sales executives, marketing leaders, and sales-operations managers. This event will provide you with tactics that are proven to accelerate sales growth, enable strategic change, and transform your sales and marketing organization for success in 2015.

You’ll learn insight from an expert community of top sales executives, consultants, industry leaders, and analysts. Learn how to optimize your sales process and align it with your marketing strategy for quota-busting results.

Here are the top reasons for attending:

1. Learn from the sales industry’s top experts.

2. Network with your peers, who face challenges and have aspirations that are similar to yours.

3. Learn how to integrate people, process, and new technologies to optimize results.

4. Come back energized and armed with pages of notes, and enjoy free access to the invaluable Sales 2.0 Resource Library, which contains the latest research reports, useful white papers, and compelling videos.
Network with executives in sales, marketing, and sales operations. Share ideas. Learn new best practices. Ensure your sales organization performs at peak levels.

MarTech Conference 2014 – Boston

Tuesday, August 19th, 2014

MarTech will prepare you to harness the potential of technology-powered marketing. Whether you’re in marketing, IT, or a digital business unit, this conference will answer these key questions:

  1. What are the innovative technologies impacting marketing today – and tomorrow?
  2. How do we support new marketing strategies with the right technology strategies?
  3. How can technology transform our marketing operations and customer experiences?
  4. What management practices do we need to govern this new breed of marketing?
  5. How do we develop talent and culture to leverage marketing technology investments?

Zoho User Conference 2014

Monday, July 7th, 2014

Zoholics: Sales & Marketing agenda will include several training sessions for the following Zoho applications.

- Zoho CRM

– Zoho Campaigns

- Zoho Support

- Zoho LiveDesk

- Zoho Survey

- Zoho Contact Manager


If you are looking for Zoho CRM training, this is the event to attend. They plan to cover several topics on how to manage, engage and support your customers.

SMX West 2014

Tuesday, March 11th, 2014

Search Engine Land’s SMX West search marketing conference is returning to San Jose on March 11-13, 2014

Search Marketing Expo – SMX – is the search engine marketing conference from Third Door Media, the company behind the Search Engine Land news site, and Digital Marketing Depot Internet marketing resource center.

SMX is programmed by the sharpest minds in search marketing. Together, Search Engine Land founder Danny Sullivan and VP of Event Editorial Chris Sherman have covered the topics, interviewed the luminaries and educated a generation of search marketers.





The Sochi 2014 Winter Olympics

Friday, February 7th, 2014

The XXII Olympic Winter Games and XI Paralympic Winter Games of 2014 take place in the City of Sochi, Russian.

Look for marketing opportunities to leverage the Olympic activities taking place this year.

Note:  Be careful not to use any protected Olympic trademarks on any of your promotions.



Small Business Poll – Top Technology to Implement in 2012?

Friday, September 9th, 2011

Are you starting to think about planning for next year? Do you have any feel for the top cost-effective new technology that will boost your company sales and productivity?

During the fourth quarter, we asked Small Business Executives, Managers or Owners to share  the Top 3-4 NEW Technologies that they were thinking about implementing in 2012.  Based on the survey, the following are the top 4 technologies for 2012:

  1. Upgrading the Company Website with the Latest Technology
  2. Implementing Smartphones and Tablets
  3. Testing and Implementing Social Marketing
  4. Adding Video Content for the Website including: Customer Demos, New Product Announcements, Success Stories and Best Practice Tips

Note: The votes were  anonymous and we do NOT collecting any personal info.  All poll results are available now.

Please share the poll results with other managers or owners… and add any comments or questions in the comment field below.

Top 10 Must-Do Tips For Creating & Updating Your Website or Blog

Wednesday, August 24th, 2011

Your website is the most important technology needed today to grow your small business.   Yes. It is more important than Facebook, Twitter, Google+, Smartphones, Tablets and everything else you read about.

We recently underwent a big project to move and update several of our company Websites and Blogs.  We learned a lot from these projects and would like to share some of experiences.

The following are the top 10 tips that helped us minimize the time, cost and hassle of this project.



Sales and Marketing Teams Work Together to Increase Sales Productivity in 90 Days

Thursday, October 14th, 2010

Here is a low-cost tip for quickly Improving Sales Productivity:  Get Sales and Marketing to talk to each other!

Unfortunately, Sales and Marketing Teams do not always work together very well.  Sales Productivity often suffers as a result of having different metrics and goals. When the Teams do work together to focus on improving the existing sales process… sales results quickly go up and the cost of selling goes down.  This is a “must-have” in today’s business environment.

Here is a simple plan on how to get Sales and Marketing to quickly work together and focus on improving sales productivity in 90 days.

Simple Action Plan

  1. Create a small team to focus on sales productivity
  2. Summarize your current sales and marketing metrics
    Click here for Five Key Sales and Marketing Metrics (or Ratios)
  3. Document the existing sales process – Keep it simple
  4. Brainstorm ideas on how to improve the process and metrics
  5. Prioritize the top 3 ideas
  6. Implement the top changes
  7. Create a spreadsheet with the metrics, measure your progress and report your results
  8. Celebrate your sales productivity successes together

When you are in the middle of this project, just think about this quote:

“We would accomplish many more things if we did not think of them as impossible.” C. Malesherbes

Top 10 Most Valuable Global Brands in 2010

Friday, April 30th, 2010

Brandz recently published a list of theTop 100 Most Valuable Global Brands for 2010.

The study was developed in conjunction with The Financial Times, Bloomberg, Datamonitor and Millward Brown Optimor. You can download a PDF Document with the list of the 100 companies from the Brandz website below.

Here’s a peek at the Top 10 Brands:

  1. Google
  2. IBM
  3. Apple
  4. Microsoft
  5. Coca Cola
  6. McDonalds
  7. Marlboro
  8. China Mobile
  9. GE
  10. Vodafone

So… which are your favorite brands?

More Info and  Download the Top 100 List from Brandz