Posts Tagged ‘Marketing’

MarTech Conference 2014 – Boston

Tuesday, August 19th, 2014

MarTech will prepare you to harness the potential of technology-powered marketing. Whether you’re in marketing, IT, or a digital business unit, this conference will answer these key questions:

  1. What are the innovative technologies impacting marketing today – and tomorrow?
  2. How do we support new marketing strategies with the right technology strategies?
  3. How can technology transform our marketing operations and customer experiences?
  4. What management practices do we need to govern this new breed of marketing?
  5. How do we develop talent and culture to leverage marketing technology investments?

SMX West 2014

Tuesday, March 11th, 2014

Search Engine Land’s SMX West search marketing conference is returning to San Jose on March 11-13, 2014

Search Marketing Expo – SMX – is the search engine marketing conference from Third Door Media, the company behind the Search Engine Land news site, and Digital Marketing Depot Internet marketing resource center.

SMX is programmed by the sharpest minds in search marketing. Together, Search Engine Land founder Danny Sullivan and VP of Event Editorial Chris Sherman have covered the topics, interviewed the luminaries and educated a generation of search marketers.





The Sochi 2014 Winter Olympics

Friday, February 7th, 2014

The XXII Olympic Winter Games and XI Paralympic Winter Games of 2014 take place in the City of Sochi, Russian.

Look for marketing opportunities to leverage the Olympic activities taking place this year.

Note:  Be careful not to use any protected Olympic trademarks on any of your promotions.



Small Business Poll – Top Technology to Implement in 2012?

Friday, September 9th, 2011

Are you starting to think about planning for next year? Do you have any feel for the top cost-effective new technology that will boost your company sales and productivity?

During the fourth quarter, we asked Small Business Executives, Managers or Owners to share  the Top 3-4 NEW Technologies that they were thinking about implementing in 2012.  Based on the survey, the following are the top 4 technologies for 2012:

  1. Upgrading the Company Website with the Latest Technology
  2. Implementing Smartphones and Tablets
  3. Testing and Implementing Social Marketing
  4. Adding Video Content for the Website including: Customer Demos, New Product Announcements, Success Stories and Best Practice Tips

Note: The votes were  anonymous and we do NOT collecting any personal info.  All poll results are available now.

Please share the poll results with other managers or owners… and add any comments or questions in the comment field below.

Top 10 Must-Do Tips For Creating & Updating Your Website or Blog

Wednesday, August 24th, 2011

Your website is the most important technology needed today to grow your small business.   Yes. It is more important than Facebook, Twitter, Google+, Smartphones, Tablets and everything else you read about.

We recently underwent a big project to move and update several of our company Websites and Blogs.  We learned a lot from these projects and would like to share some of experiences.

The following are the top 10 tips that helped us minimize the time, cost and hassle of this project.



Sales and Marketing Teams Work Together to Increase Sales Productivity in 90 Days

Thursday, October 14th, 2010

Here is a low-cost tip for quickly Improving Sales Productivity:  Get Sales and Marketing to talk to each other!

Unfortunately, Sales and Marketing Teams do not always work together very well.  Sales Productivity often suffers as a result of having different metrics and goals. When the Teams do work together to focus on improving the existing sales process… sales results quickly go up and the cost of selling goes down.  This is a “must-have” in today’s business environment.

Here is a simple plan on how to get Sales and Marketing to quickly work together and focus on improving sales productivity in 90 days.

Simple Action Plan

  1. Create a small team to focus on sales productivity
  2. Summarize your current sales and marketing metrics
    Click here for Five Key Sales and Marketing Metrics (or Ratios)
  3. Document the existing sales process – Keep it simple
  4. Brainstorm ideas on how to improve the process and metrics
  5. Prioritize the top 3 ideas
  6. Implement the top changes
  7. Create a spreadsheet with the metrics, measure your progress and report your results
  8. Celebrate your sales productivity successes together

When you are in the middle of this project, just think about this quote:

“We would accomplish many more things if we did not think of them as impossible.” C. Malesherbes

Top 10 Most Valuable Global Brands in 2010

Friday, April 30th, 2010

Brandz recently published a list of theTop 100 Most Valuable Global Brands for 2010.

The study was developed in conjunction with The Financial Times, Bloomberg, Datamonitor and Millward Brown Optimor. You can download a PDF Document with the list of the 100 companies from the Brandz website below.

Here’s a peek at the Top 10 Brands:

  1. Google
  2. IBM
  3. Apple
  4. Microsoft
  5. Coca Cola
  6. McDonalds
  7. Marlboro
  8. China Mobile
  9. GE
  10. Vodafone

So… which are your favorite brands?

More Info and  Download the Top 100 List from Brandz

Small Business Marketing – Which Tactics are Moving to the Web in 2010?

Monday, March 15th, 2010

There will be significant change in Small Business Marketing in 2010.  According to several recent studies, Small Businesses are planning to increase investment in Web and Social Media Marketing Tactics…and reduce investments in more traditional Print, Postcards, Catalogs, TV, Radio Ads.  There are three big reasons why executives are changing their tactics:

  1. Reduced Cost of  Lead Generation Programs
  2. Better Measurement of ROI
  3. Reduced Sales Cycles

…all resulting in faster sales.

The eMarketer chart below is a good summary of the top 2010 marketing tactics:

eMarketer Article - Small Business Marketing moves online and to Social Networking

Small Business Marketing in 2010

Small Business Tips on Sending out eMail this Holiday Season & in the New Year

Friday, December 11th, 2009

Are you planning to send out Marketing eMail and eNewsletters in the New Year?  If so,  are you aware of  the relatively new Federal Laws in this area?

In addition to following the law, these guidelines are just good business sense and company policy.  Your new and existing customers will appreciate your attention to these details.

An easy way to comply with the law is to use an outsource company for your mass Marketing eMails and eNewsletters. We have been using Vertical Response for the last 5 years.   The service is very easy to use and the customer service is outstanding.

Below is a copy of the Federal Trade Commission Law and a link to their website.  It is very easy to comply with the 7 mandatory requirements.

Federal Trade Commission -  CAN-SPAM US Law

Do you use email in your business? The CAN-SPAM Act, a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations.

Despite its name, the CAN-SPAM Act doesn’t apply just to bulk email. It covers all commercial messages, which the law defines as “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service,” including email that promotes content on commercial websites. The law makes no exception for business-to-business email. That means all email – for example, a message to former customers announcing a new product line – must comply with the law.

Each separate email in violation of the CAN-SPAM Act is subject to penalties of up to $16,000, so non-compliance can be costly. But following the law isn’t complicated. Here’s a rundown of CAN-SPAM’s main requirements:

  1. Don’t use false or misleading header information. Your “From,” “To,” “Reply-To,” and routing information – including the originating domain name and email address – must be accurate and identify the person or business who initiated the message.
  2. Don’t use deceptive subject lines. The subject line must accurately reflect the content of the message.
  3. Identify the message as an ad. The law gives you a lot of leeway in how to do this, but you must disclose clearly and conspicuously that your message is an advertisement.
  4. Tell recipients where you’re located. Your message must include your valid physical postal address. This can be your current street address, a post office box you’ve registered with the U.S. Postal Service, or a private mailbox you’ve registered with a commercial mail receiving agency established under Postal Service regulations.
  5. Tell recipients how to opt out of receiving future email from you. Your message must include a clear and conspicuous explanation of how the recipient can opt out of getting email from you in the future. Craft the notice in a way that’s easy for an ordinary person to recognize, read, and understand. Creative use of type size, color, and location can improve clarity. Give a return email address or another easy Internet-based way to allow people to communicate their choice to you. You may create a menu to allow a recipient to opt out of certain types of messages, but you must include the option to stop all commercial messages from you. Make sure your spam filter doesn’t block these opt-out requests.
  6. Honor opt-out requests promptly. Any opt-out mechanism you offer must be able to process opt-out requests for at least 30 days after you send your message. You must honor a recipient’s opt-out request within 10 business days. You can’t charge a fee, require the recipient to give you any personally identifying information beyond an email address, or make the recipient take any step other than sending a reply email or visiting a single page on an Internet website as a condition for honoring an opt-out request. Once people have told you they don’t want to receive more messages from you, you can’t sell or transfer their email addresses, even in the form of a mailing list. The only exception is that you may transfer the addresses to a company you’ve hired to help you comply with the CAN-SPAM Act.
  7. Monitor what others are doing on your behalf. The law makes clear that even if you hire another company to handle your email marketing, you can’t contract away your legal responsibility to comply with the law. Both the company whose product is promoted in the message and the company that actually sends the message may be held legally responsible.

The CAN-SPAM Act: A Compliance Guide for Business

More Inforamation on the FTC Website on CAN-SPAM

When is the Best Time & Day to Schedule Web Seminars (Webinars)?

Thursday, October 15th, 2009

Due to the recession, there has been a dramatic shift to using Web Seminars (Webinars) to save money on Marketing Events.  Executives have found that Webinars save money, are extremely effective, and the ROI is very measurable.  This trend will be accelerating in 2010.

When planning a Webinar, the big question is: When is the best Day and Time to schedule the event(s)?

This year, I’ve attended 3 to 6 webinars per week.  I’m amazed that almost all of them are scheduled on a Tuesday, Wednesday or Thursday, at 10am or 11am PST. Very few are scheduled at any other time.

So, why is this happening?  Marketing Managers read or were told by the experts that these days and times are the ideal day/ slots to conduct events. The bad news is that everyone now knows this and there are way too many events during these times….and it is going to get worse.  Only 6 hours (15%) out of a 40 hour work week are currently being targeted for webinars.  That leaves 32 (85%) other hours to schedule your events.

Many times, I can’t attend Webinars that I’m very interested in due to conflicts with other company webinars scheduled for the same times :(

So…what are some other “Best Days and Times” that we should use?

A good rule of thumb is to schedule webinars when your target prospects are available.

Here are some suggestions:  If you are targeting Executives, try early mornings, lunches or end-of-day.  If you target Sales Managers, you should test webinars after hours. A great Salesperson once told me: “Sales people should be out with customer and prospects during normal working hours” …not attending meetings.  Financial Managers should never be targeted the last few days…or the first few days of the month, quarter and year.

Don’t forget to be creative with your Webinar schedules. You maybe surprised to see how many people show up when  you least expect it.

Please comment:  When do you schedule Web Seminars? Any suggestions?