Posts Tagged ‘act’

Do You Know the 5 Levels of CRM?

Saturday, July 19th, 2014


The Five Levels of CRM by Ross & Ross International


Ten years ago, there were a few dozen CRM Systems available from ACT (for Small Businesses) to Siebel (for Large Enterprises).  In the past, you bought the software once, paid for the implementation and then paid an annual support fee…forever.

Today, there are hundreds of CRM Solutions for all size businesses –  from a one-person company Small Office (or Home Office) to tens of thousands of employees in a Fortune 100 company. Now all the leading CRM Solutions are built with Cloud and Mobile Technology (or they’re rewriting their old CRM software using the new technology). You typically pay an implementation fee and an on-going monthly fee per user per month…. forever.

Many business people are very confused about what CRM is and how to best use it. So let’s review a brief definition of CMR according to Wikipedia:

Customer Relationship Management (CRM) is a system for managing a company’s interactions with current and future customers. It involves using technology to organize, automate and synchronize sales, marketing, customer service, and technical support.

Since there are so many solutions and so many vendors that use the “CRM” definition in so many ways, we decided to help summarize the different levels of CRM in Business.

There are five typical levels of CRM in business today. Which level is your company?



CRM Magazine Announces Winners of 2009 CRM Market Awards

Friday, October 2nd, 2009

CRM Magazine published a list of the top CRM vendors in June 2009.  This is the 8th year of their survey.

CRM magazine “honors the vendors, consultants, and end-user companies that focus on customer relationships and the customer experience through the sophisticated integration of people, processes, and technologies. In each of 10 categories, the magazine named one Market Winner, denoting the highest score compared to its peers. Each category also produced four Market Leader awards and One to Watch.”

Click on the link below to find the best CRM vendors in the industry.  Keep in mind that the “best” can also be very expensive to implement and maintain.

2009 CRM Magazine Announces Winners of 2009 CRM Market Awards

2008 CRM Magazine Announces Winners of the 2008 CRM Market Awards

Note: CRM = “Customer Relationship Management”