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Ross & Ross International
Customer Retention
Customer Retention Improvement Program (CRIP)

Our Customer Retention Improvement Program (CRIP) will quickly improve your Customer Retention and increase existing customer sales.

We can help you build a high productivity customer retention infrastructure to rapidly grow your Company's Top and Bottom Line for existing customers. In addition, you will substantially increase customer satisfaction. There are only four steps:

STEP ONE - Evaluate Your Current Retention Program
1.1 Evaluate your current program
1.2 Develop a Short-term CRIP Improvement Checklist

STEP TWO - Build a Cost-Effective CRIP Infrastructure
2.1 Build a CRIP Infrastructure
2.2 Develop or Update Your Customer Database
2.3 Create Key Management Reports and Standard Processes

STEP THREE - Implement a CRIP Pilot
3.1 Build a Target List of Existing Customers
3.2 Create Sales Potential
3.3 Pre-Qualify Customer Leads
3.4 Qualify Customer Leads
3.5 Close New and Upgrade Deals

STEP FOUR - Continuous Review & Improve the Process Results
4.1 Survey Customers
4.2 Implement a Customer Sales Feedback System (closed loop)

Please Contact Us or call us at 650-572-0102 today, if you would like to rapidly improve your top and bottom line growth.

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