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Ross & Ross International
Customer Acquisition
Sales Lead Improvement Program (SLIP)

Take our Customer Acquisition One-Page Survey to Determine if you Need to Improve your Sales Lead Program. Click here to see the Survey.

Implement our Sales Lead Improvement Program (SLIP) to quickly improve the health of your Customer Acquisition Program. We can help you build a high productivity lead infrastructure to rapidly grow your Company's Top and Bottom Line. There are only four steps:

STEP ONE - Evaluate Your Current Lead Program
1.1 Evaluate your current program
1.2 Develop a Short-term SLIP Improvement Checklist

STEP TWO - Build a Cost-Effective SLIP Infrastructure
2.1 Build a SLIP Infrastructure
2.2 Develop or Update Your Prospect Database
2.3 Create Key Management Reports and Standard Processes

STEP THREE - Implement a SLIP Pilot
3.1 Build a Target List of Suspects
3.2 Create Sales Prospects
3.3 Pre-Qualify Leads
3.4 Qualify Leads
3.5 Close Deals

STEP FOUR - Continuous Review & Improve the Process Results
4.1 Survey Contacts
4.2 Implement Lead Feedback System (closed loop)

Please Contact Us or call us now at 650-572-0102 today, if you would like to rapidly improve your top and bottom line growth.

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