Ross & Ross International
Leadership & Co-founders

Barry Ross
President and Co-founder

Barry is President and Co-founder of the Company. He is responsible for leading our consulting and research services for clients. Barry is also our Technology Editor for our web site and Newsletter.

He has over 20 years of high-tech, financial and health care industry experience in Sales, Marketing, Information Technology and building world-class profitable Sales Teams.

Before joining the Company full-time in 1991, he was with Hewlett-Packard's management team for eleven years in Sales and Marketing. Prior to that, he worked for Deloitte & Touche, CitiGroup and Electronic Data Systems.

Barry was the Vice President of Technology and on the Board of Directors for the Silicon Valley American Marketing Association from 2000 to 2002. He is also past President and was on the Board of Directors for eight years of the American Teleservices Association, Northern California Chapter.

Barry is a frequent industry speaker. He writes on the latest high-tech solutions for sales and marketing and on consumer electronics for the home and office.

Barry is originally from New York. His hobbies include: travel, photography, movies, reading, boating, working out and San Francisco 49ers Football.

Alana Ross
Vice President and Co-founder

Alana co-founded Ross & Ross International in 1985. She is responsible for all web management, operations and marketing for the Company. She is also an Editor for our web sites and Newsletter. Prior to starting Ross & Ross International, she was in Marketing and Advertising at Visa International, Martini & Rossi, Franklin Funds and Xerox Corporation.

Alana established the Company by providing Marketing Event Consulting Services. One of our larger clients has been Hewlett-Packard. As a consultant with HP for two years, she implemented and managed their Northern California Customer Seminars, Sales Incentive Meetings & Events and Trade Shows.

In 1994, Alana established and published Love to Eat and Travel – a Travel, Dining & Entertainment newsletter for Executives and Sales & Marketing Professionals. In 1996, she converted the printed newsletter to a monthly eNewsletter and a web site. As Editor, she researches, reviews and recommends Travel and Dining destinations for off-site meetings, management retreats, special events, weekend getaways and travel incentive programs.

She also developed and implemented Ross & Ross International's high-tech web site and its Love to Eat and Travel web site.

Alana is originally from London, England. Her hobbies include: travel, dining, movies, theater, photography, reading, UFOs, walking, music and yoga.

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