Ross & Ross International

Over the last five years,  we moved more and more of our important information from paper storage to our PCs, Smartphones and to Cloud Applications.   When we completed Spring Cleaning this year, we actually eliminated “two 4-draw File Cabinets” with folders  instead of typically adding more of them. In the past, we only backed [...]

William Hewlett, Co-Founder of Hewlett-Packard often said: “What gets measured gets done.” You can increase Sales Productivity if you focus on Tracking, Reporting and Reviewing these Metrics on a regular basis. Five Key Sales & Marketing Metrics Closed Sales Ratio Qualified Lead Ratio Pre-Qualified Lead Ratio Marketing Response Ratio Sales Cycle Ratio Here are the [...]

There will be significant change in Small Business Marketing in 2010.  According to several recent studies, Small Businesses are planning to increase investment in Web and Social Media Marketing Tactics…and reduce investments in more traditional Print, Postcards, Catalogs, TV, Radio Ads.  There are three big reasons why executives are changing their tactics: Reduced Cost of  [...]

For those people who can’t be at your Party (especially your overseas friends and family),  set up a FREE Video Web Conference using Skype — that way they can participate live during the event. Here is how we we use Skype for our parties. First, you need two Skype accounts.   It only takes a [...]

The Consumer Electronics Show (CES) featured more than 120,000 attendees, 2,500 exhibitors and 20,000 products….over 1.5 million square feet of show space to see. Over the last 2-3 years, CES became boring…with few new exciting products.  Apple Macworld had most of the new buzz and fun announcements.  Well.. not anymore! The new decade started off with [...]