Archive for April, 2010

Top 10 Most Valuable Global Brands in 2010

Friday, April 30th, 2010

Brandz recently published a list of theTop 100 Most Valuable Global Brands for 2010.

The study was developed in conjunction with The Financial Times, Bloomberg, Datamonitor and Millward Brown Optimor. You can download a PDF Document with the list of the 100 companies from the Brandz website below.

Here’s a peek at the Top 10 Brands:

  1. Google
  2. IBM
  3. Apple
  4. Microsoft
  5. Coca Cola
  6. McDonalds
  7. Marlboro
  8. China Mobile
  9. GE
  10. Vodafone

So… which are your favorite brands?

More Info and  Download the Top 100 List from Brandz

How the Apple iPad can Save You $1,600 this Year

Tuesday, April 13th, 2010

Apple iPad Can Save You Money by NOT buying other productsThe Apple iPad generates an amazing amount of positive and negative press.

The day of the first announcement, I went down to my local Apple Retail Store to find out about the iPad for myself.  There were hundreds of people in line outside the store waiting to buy an iPad.

However, inside the store, the iPad demo units were not being used.  I walked in and spent one & a half hours playing with the iPad.  Two Apple Support Reps that were assigned to the demo units answered all my questions and showed me a few tips on using the new tablet.

I also went back to the Apple Store again this weekend to spend more time testing the iPad, asking other people for their feedback and watching how other people were using the new device.

Based on my own experience, the Apple Specialist Tips and all the other reviews, I quickly realized that the iPad packed a lot more into it than what I originally expected.

Without much effort, I was able to list out over $1,600+ of other product purchases that an iPad could replaced this year:

  • 10″ HD Digital Photo Frame $200
  • Portable GPS for the Car $150
  • Netbook $350
  • Portable Game Console (high-end) $150
  • eBook Reader $250
  • Portable DVD Player $150
  • Small Portable 10″ HDTV with Battery (If you can find one) $200
  • MP3 Music & Video Player  $150
  • Daily Newspaper (Paper) & Magazine Subscriptions $100 per year

Update: The total savings from NOT buying all these other items is now up to $1,700.

Of course, not everyone will feel that the iPad can really replace all these products.   If  you need specific features on a laptop or netbook for example, the iPad just won’t do the job.   However, there are very few other products that can really do ALL these functions in a package the size, speed and feel of the iPad.

As a result, your Mother’s Day, Father’s Day, Graduation, Birthday, Anniversary and Christmas shopping just got a lot easier this year.

So what do You think?

Sales Productivity Tip: Measure Key Sales and Marketing Ratios

Saturday, April 10th, 2010

William Hewlett, Co-Founder of Hewlett-Packard often said: “What gets measured gets done.”

You can increase Sales Productivity if you focus on Tracking, Reporting and Reviewing these Metrics on a regular basis.

Five Key Sales & Marketing Metrics

  1. Closed Sales Ratio
  2. Qualified Lead Ratio
  3. Pre-Qualified Lead Ratio
  4. Marketing Response Ratio
  5. Sales Cycle Ratio

Here are the Five Key Sales and Marketing Metrics and their descriptions:

1. Close Ratio

Measures the number of Sales Orders Closed divided by the number of Total Sales Deals that were listed in a Sales Forecast.

Example: It takes 5 Qualified Leads to close 1 Sales Order. This would be a 20% Close Ratio.

2. Qualified Lead Ratio

Measures the number of Qualified Leads divided by the number of Pre-Qualified Leads in the Sales Funnel (or Sales Pipeline).

Example: It takes 10 Pre-Qualified Leads to get 4 Qualified Leads. This would be a 40% Qualified Lead Ratio.

3. Pre-Qualified Lead Ratio

Measures the number of Pre-Qualified Leads divided by the Total Suspects that responded to all marketing events.

Example: It takes 100 Suspects to get 30 Pre-Qualified Leads. This would be a 30% Pre-Qualified Lead Ratio.

4. Marketing Response Ratio

Measures the number of Suspects divided by the total number of contacts sent marketing communications documents.

Example: It takes 1000 names on list to get 20 Suspects to respond. This would be a 2% Marketing Response Rate.

5. Sales Cycle Ratio

Measures the Date a Suspect has first Contact with a company minus the Date an Sales Order is Closed/Booked by the company.

Example: It takes an average of 6 months for a new Suspect to become a New Customer (or book its first sales order). This would be a 6-month Sales Cycle.